Open Tips : Advertising Tips : Articles ... The Best Form Of Free Advertising

Articles ... The Best Form Of Free Advertising

By Elena Fawkner | Open Tips

Articles ... The Best Form Of Free
Advertising

© 2002 Elena Fawkner

Those of you reading this who run your own online
businesses know that the aim of the game is traffic -
qualified, targeted traffic - and lots of it.

There are a number of ways to drive qualified traffic
to your site - some of it costs you money, some of it
costs you time. Some of it costs you both and doesn't
work.

This article is all about the best form of free advertising -
writing articles.

How can writing articles give you free advertising? As
you probably know, there are hundreds of thousands of
people publishing an ezine (electronic newsletter) on a
regular basis. For some of these people, publishing the
ezine is the central plank of their business - they set out
to create a business involving, primarily, the publishing of
the ezine. Others, however, publish the ezine only as an
adjunct to their website - a way to get their site in front
of their ezine subscribers in the hope that this will
generate repeat traffic.

Both types of ezine publishers have one thing in common.
The need for great content. If you've spent much time
online you'll no doubt have signed up for more than your
fair share of free ezines. You'll have come across some
that are really good, some that are OK and some that are
nothing short of woeful, with content that looks like the
publisher has picked up the first piece of regurgitated
whatever he happened to come across today to fill up the
space between the ads for his numerous affiliate programs.

Your site may include links to your affiliate programs.
After all, that's how you make money, right? But rather
than go the road of the ezine publisher who thinks she
can serve up any old porridge to her subscriber base and
they'll eat it up, spend the same time writing just one
good article on a subject matter relevant to your target
market and invite publishers of ezines with complementary
subject matter to publish that article, together with
your resource box at the end (the four or five line blurb
you see at the end of articles that give a little information

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