Branding Tips

Featured Tips for Branding

Importance of Branding: What's in a Name?

Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to...

Importance of Branding: What's in a Name?

Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to...

Branding = Focus

Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry...

Importance of Branding: What's in a Name?

Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to...

Community Branding Tip For Your MLM Business

was talking to a neighbor and fellow NWMer last year about marketing ideas....while we were both cleaning up our yards after Hurricane Isabel. He shared some pretty neat tips I'd call "community...

Branding on the Web is like Mining for Fools Gold

I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or...

ARE YOU BRANDING YOURSELF?

Are you placing your email address and URL on all correspondence? Many people forget to add this to important mailings and even their business cards. Today, most people prefer to email messages than...

Tales of the Touareg and other adventures in branding

You're not likely to see a Volkswagen in the winner's circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner's...

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's...

Branding Concepts

"Branding" is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers...essentially, it's applied psychology....