Branding Tips

Featured Tips for Branding

Branding - It's More Than Just Your USP

by Karon Thackston © 2002 http://www.ktamarketing.com When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall - and incorrect -...

Pharmaceutical Branding

Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting. Pharmaceutical industry...

Think Beyond Today and Start Branding Your Future

One of the subjects that has been thrown around a lot lately is branding. I guess it is something that I have done for years without realizing it. Yet once I really started thinking about it, I...

Branding Versus Search Engine Optimization

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their...

Industry Pro Interview: Branding - Turning Your Customers In

by Karon Thackston © 2001 http://www.ktamarketing.com When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of a...

Internet marketing and keyword search - why branding should

Online marketers are busy mapping that magical space where the overlap between real life and the internet is at its most poignant. Where else would they be looking than where real people are actually...

Industry Pro Interview: Branding - Turning Your Customers In

by Karon Thackston © 2001 http://www.ktamarketing.com When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of a...

the 4C's of Branding

The 4 C's of Personal Branding By Michelle L. Casto, M.Ed. Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a...

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding....

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's...